Turkey’s first privately-owned bank with a nationwide presence, Yapı Kredi has always played an important role in the development of the domestic economy and has set standards in the Turkish banking sector with many innovative products and services.

Driven by a customer-centric strategy, Yapı Kredi focuses on understanding the needs and expectations of its customers while seeking to create the best customer experience. Yapı Kredi serves six million active customers through its credit cards, individual banking, SME (Small and Medium Size Enterprises), corporate and commercial and private banking operations supported by its product factories in asset management, leasing, factoring, private pension funds, insurance, equity brokerage and investment banking as well as international banking operations in the Netherlands, Russia and Azerbaijan.

Yapı Kredi is the fourth largest private bank with total assets of TL 74.0 bln as of the end of 1Q10 and ranks fourth in total cash loans with 10.3% market share and seventh in total deposits with 8.4% market share.

Yapı Kredi maintains leading postiions in key segments and products supported by its strong franchise, large network and leading brand.

The Bank is the leader in credit cards (20.5% market share in outstanding and 20.7% market share in issuing volume). In addition, Yapı Kredi holds leading positions in factoring (#1 with 29.9% market share), leasing (#1 with 17.9% market share), asset management (#2 wtih 18% market share), brokerage services (#2 wtih 5.6% market share), private pension funds (#3 with 15.1% market share), and life and non-life insurance (#5 with 4.5% and #8 with 6.1% market shares, respectively).

Yapı Kredi, with 838 branches located in more than 70 cities, has the fourth largest branch network in the Turkish banking sector. High quality products and services are also provided to customers through alternative delivery channels including rich content telephone, internet and mobile banking as well as 2.351 ATMs, the fifth largest network in Turkey. In addition to Yapı Kredi's wide ATM network, customers are also offered access to more than 15.000 ATMs in 22 European countries through an ATM sharing agreement with UniCredit.

Yapı Kredi's main shareholder with an 81.8% stake is Koç Financial Services (KFS), a 50-50% joint venture between the Koç Group and UniCredit Group. With roots dating back to 1926, Koç Group is Turkey’s oldest and largest conglomerate operating in energy, automotive, consumer durables and finance. Italy based UniCredit Group is one of the largest banking and financial services organisations in Europe and the leader in Central and Eastern European countries. The remaining 18.2% of the Bank's shares are publicly traded and held by minority shareholders.The Bank's shares are listed on the Istanbul Stock Exchange and Global Depository Receipts that represent the Bank's shares are quoted on the London Stock Exchange.

Yapı Kredi: Firsts & Innovations
A pioneer in retail banking and innovation and the driving force of financial services in Turkey, Yapı Kredi introduced many firsts in the banking sector leveraging its differentiated banking approach and technological leadership.

• 1967: Introduced computerization to the Turkish banking sector
• 1980s: Introduced individual loans, credit cards, debit cards, automatic teller machines and a variety of investment products in Turkey
• 1984: Introduced the first inter-branch online banking program
• 1985: Laid the foundations of today’s corporate banking products and services under the “wholesale commercial banking” name
• 1986: Became the first Turkish bank to issue bonds and certificates in international capital markets
• 1988: Introduced Turkey’s first revolving credit card and offered the first consumer loans in Turkey
• 1989: Provided the first auto loans in Turkey
• 1991: Launched the first telephone banking service and introduced the credit card loyalty point system
• 1995: Became the first bank in Turkey to receive the ISO 9001 Quality Certification
• 2002: Launched the first mobile POS application in Turkey
• 2004: Became the first bank in Turkey to reward customer value in a systematic fashion through Benim Param (My Money), a loyalty program able to meet all banking needs of retail customers utilising a single application
• 2006: Successfully completed its merger with Koçbank, the largest merger in the Turkish banking sector.
• 2008:
  - Launched the World Share Program, Turkey’s first donation platform that accepts credit card points and emphasises the contribution of credit cards to social responsibility projects.
  - Launched capital guaranteed funds, a first in Turkey.
  - Introduced Turkey’s first barcode-based bill payment system through ATMs, enabling customers and non-customers to pay bills in cash quickly and easily at Tele24 Plus stations. The Bank also started offering customers cash back from ATMs not only in coins but also for the first time, in banknotes.
• 2009:
  - Launched the first iPhone financial application in Turkey, enabling customers to spontaneously follow financial markets and reach Yapı Kredi's call center easily with one click
  - Launched Yapı Kredi Banking Academy, a first in the sector, in terms of size, scope and function.
  - Started offering banking services to physically impaired customers through specially designed ATMs for the first time in Turkey .
  - Launched the first sales tool for hearing impaired customers so as to understand their needs and offer tailored products and services through online chat sessions.
  - Launched Benim KOBİ'm (My SME Package) application, a first in the banking sector, to provide SME customers with a complete package of advantageous product and service best suiting to their needs

Operating under the umbrella of Koç Financial Services, the 50%-50% joint venture between the Koç Group and UniCredit, Yapı Kredi's vision is to be the undisputed leader in the finance sector.