Vision

Yapı Kredi's vision is to be  the undisputed leader in the finance sector through sustainable growth and value creation and to be the first choice of customers and employees.

Mission

As a fully integrated banking and financial services group, Yapı Kredi aims to ensure long-term sustainable growth and value creation for all stakeholders, and to become the first choice of customers and employees.

Strategy

Yapı Kredi’s strategy is focused on:

Superior and long-lasting customer satisfaction through:

• innovative services and products to address changing customer needs, also leveraging on a segment-based business model
• continuous investments in technology and delivery channels
• employee engagement and satisfaction

Healthy and consistent growth based on:

• outstanding performance of core banking activities driven by leadership in the higher return on capital and growth segments
• continuous focus on expanding market presence through network development and investment for growth, aimed at sustaining long-term performance

Strong and sustainable profitability driven by:

• continuous enhancement of productivity and commercial effectiveness
• strong emphasis on efficiency and cost management
• outstanding risk management